StarCraft 2 free in Korea
In a stunning move, the StarCraft 2 will be free in South Korea. Well, not entirely free. Anyone with subscription to World of Warcraft will have access to play StarCraft 2 for free. In a recent press even in Seoul, Blizzard announced that anyone with active World of Warcraft subscribers would have access to play StarCraft 2. In essence, if you are already paying customer of World of Warcraft, you will be able to play StarCraft 2 for free. On the surface, the move might not make too much sense as South Korea is one of the biggest consumers of anything related to StarCraft. The StarCraft 2 will be a big success with or without this bundling system.
However, when you look at the overall numbers for World of Warcraft subscription, you notice that South Korea isn’t so sweet on World of Warcraft compared to StarCraft. StarCraft is by far the most popular in South Korea. Blizzard seems to be aiming to increase the subscription base of World of Warcraft where they take in monthly fee compared to free to play StarCraft once you purchase the game. This is a very aggressive move on Blizzard’s part to parlay the popularity of StarCraft into more revenue stream for the company. Overall, if you are subscriber to World of Warcraft, this is just another bonus. That is, if you live in South Korea.